Jesse Stone

I had written a tune called 'Shake, Rattle and Roll,' but the white stations refused to play it - they thought it was low-class black music. We thought what we needed was a new name. But a white disc jockey named Alan Freed laid on it, and he thought up the name 'rock n' roll.'

My methods produce lasting behavioral change without unpleasant consequences, because the change does not come from an effort of will. It comes from examining your deep-rooted beliefs of who you are and how the world functions. As you examine these beliefs and make changes in them, you literally become a different person.